Your product won't sell itself.
Founders often mistake early sales for true, scalable traction. What got your first 10 customers will completely break when you try to reach your next 100.
Engineering predictable revenue
Launch a scalable revenue engine.
0gtm helps startups transition from unpredictable sales to a reliable, forecastable revenue framework.
0%
of startups fail
due to not building a predictable sales process
Source: CB Insights / TechCrunch Venture Funnel Data
0GTM REVENUE FRAMEWORK
This is why we engineered the 0gtm revenue framework.
We replace fragmented sales execution with a repeatable GTM playbook by shepherding startups through three key phases of growth.
PHASE 1
PRE-SEED & SEED$0 TO $1M
Ignition
We isolate your exact Ideal Customer Profile and rapid-prototype your commercial narrative to establish a defensible, repeatable use case.
PHASE 2
SERIES A$1M TO $5M
Propulsion
We codify your sales protocol, implement structured qualification methodologies, and automate workflows to increase pipeline velocity while slashing CAC.
PHASE 3
SERIES B & BEYOND$5M TO $10M+
Escape Velocity
We deploy AI agents, API integrations, and programmatic enrichment to fully automate your top-of-funnel motion. Your team focuses strictly on strategic closing.
A zero-gravity, frictionless revenue architecture.
The 0gtm revenue framework is designed to be straightforward, predictable, and scalable. It is a hybrid combination of the best sales methodologies that actually make sense for startups.
Predictable Runway
Lower your CAC, double your pipeline velocity, and forecast your MRR with mathematical certainty.
Investor Readiness
VCs don't fund guesswork. Give them the hardcoded, scalable GTM architecture they demand for Series A and B.
CEO Reinstatement
Stop acting as a full-time AE. Step out of the sales weeds and back into the visionary role your company needs.
But before you can achieve zero-friction scale, you must first diagnose the bottlenecks.
Revenue Diagnostic Tool
Analyze your sales architecture.
Before you burn more runway you need to know exactly where your go-to-market system is breaking down. Stop guessing and use our diagnostic tool.
- Unlock stage-specific benchmarking
- Isolate your primary bottleneck
- Get your GTM engineering roadmap
Get your revenue diagnostic
Use our proprietary diagnostic tool to benchmark your sales performance and identify issues.
Core operators
Meet the team
0gtm is a team of startup veterans, sales experts, and growth marketing hackers from Silicon Valley tech companies. We know what it takes to win, and we've got the battle scars to prove it.
Ian Smith
Founder & GTM Architect
Sales
Marketing
Ian is the lead architect at 0gtm, specializing in the transition from founder-led hustle to hardcoded sales systems. He builds the predictable, venture-ready revenue engines required for startups to confidently cross the scaling chasm.
Background
16 years in enterprise sales, 12 years in startups and tech.
Venture-backed founder, CEO, & investor with multiple exits.
Closes 7-figure deals in B2B SaaS, AI, and robotics.
Loves hard problems and working with early-stage startups.
Red Drummond
Strategic Marketing Advisor
Marketing
Red engineers the top-of-funnel marketing architecture that feeds the 0gtm system. She translates complex product capabilities into automated demand generation workflows, ensuring the sales pipeline operates with zero friction.
Background
13 years in B2B marketing, enterprise, and SaaS.
Leads programmatic demand gen and inbound automation.
Builds marketing systems that speed pipeline velocity.
Lowers CAC with disciplined, data-backed execution.
Pricing
Engagement Models
We offer several ways to engage, from our free revenue diagnostic that surfaces your biggest sales bottlenecks to hands-on advisory and embedded CRO leadership. Each model expands the level of strategic guidance, operating support, and execution depth so you can choose the right system for your current stage.
| Feature | Revenue Diagnostic ToolFREE | GTM Advisory$5,000/mo | Fractional CRO$15,000/mo |
|---|---|---|---|
| Initial Commitment | No commitment | 3 months | 6 months |
| Strategic Guidance | |||
| Unlimited Async | Not included | ||
| 0gtm Sales Acceleration | Not included | ||
| Weekly 1:1 Time | Not included | 1 hour | 3 hours |
| Team Skills Review | Not included | ||
| Tech Stack Review | Not included | ||
| Target Setting | Not included | ||
| Pricing & Positioning | Not included | Not included | |
| Sales Team Management | Not included | Not included | |
| Pipeline Management | Not included | Not included | |
| GTM Playbook Creation | Not included | Not included | |
| Compensation Planning | Not included | Not included | |
| Sales Hiring | Not included | Not included | Add-on |
| CRM & Tech Setup | Not included | Not included | Add-on |
| CRM Dashboard Creation | Not included | Not included | Add-on |
| Reporting & Data Room | Not included | Not included | Add-on |
Revenue Diagnostic Tool
FREE
No commitment
View all features
- Strategic Guidance
- Unlimited Async
- 0gtm Sales Acceleration
- Weekly 1:1 Time
- Team Skills Review
- Tech Stack Review
- Target Setting
- Pricing & Positioning
- Sales Team Management
- Pipeline Management
- GTM Playbook Creation
- Compensation Planning
- Sales Hiring
- CRM & Tech Setup
- CRM Dashboard Creation
- Reporting & Data Room
GTM Advisory
$5,000/mo
3 month initial commitment
View all features
- Strategic Guidance
- Unlimited Async
- 0gtm Sales Acceleration
- Weekly 1:1 Time1 hour
- Team Skills Review
- Tech Stack Review
- Target Setting
- Pricing & Positioning
- Sales Team Management
- Pipeline Management
- GTM Playbook Creation
- Compensation Planning
- Sales Hiring
- CRM & Tech Setup
- CRM Dashboard Creation
- Reporting & Data Room
Fractional CRO
$15,000/mo
6 month initial commitment
View all features
- Strategic Guidance
- Unlimited Async
- 0gtm Sales Acceleration
- Weekly 1:1 Time3 hours
- Team Skills Review
- Tech Stack Review
- Target Setting
- Pricing & Positioning
- Sales Team Management
- Pipeline Management
- GTM Playbook Creation
- Compensation Planning
- Sales HiringAdd-on
- CRM & Tech SetupAdd-on
- CRM Dashboard CreationAdd-on
- Reporting & Data RoomAdd-on
Workshops
We also run remote and in-person workshops starting at $9,000 for focused strategic workstreams that unblock critical revenue decisions fast.
Customer Journey MappingRevenue / GTM Strategy PlanningFundraise Narrative Development
Frequently Asked Questions
Straight answers on hiring timing, startup stage fit, implementation speed, founder time commitment, and what happens after the diagnostic.
Why shouldn't we just hire a VP of Sales or more AEs instead?
Why shouldn't we just hire a VP of Sales or more AEs instead?
Because you can't delegate an engine you haven't built. Over 70% of early sales leadership hires fail because founders hand them a CRM login and a quota instead of a tested playbook. If you hire headcount before hardcoding your GTM architecture, you aren't scaling revenue - you're just scaling your cash burn. We build the predictable system first, so when you do hire, your team actually hits quota.
What stage of startup is the 0gtm Revenue Framework designed for?
What stage of startup is the 0gtm Revenue Framework designed for?
We engineer revenue systems for venture-backed (or bootstrapped) startups from Pre-Seed to Series B. If you are under $1M ARR (Ignition phase), we help you extract your "founder magic" and validate your market telemetry. If you are scaling from $1M to $10M+ (Propulsion and Escape Velocity phases), we automate your workflows, codify your sales protocols, and build the autonomous machine required to cross the venture chasm.
How long does it take to build and deploy our revenue engine?
How long does it take to build and deploy our revenue engine?
We don't do endless, theoretical consulting. We operate in rapid, high-impact engineering sprints. Most startups can see a complete restructuring of their top-of-funnel pipeline and sales playbook within the first 30 to 45 days. By day 90, you can have your predictable revenue engine hardcoded, deployed, and actively reducing your Customer Acquisition Cost (CAC) while increasing win rates.
As a busy founder, how much of my time will this process require?
As a busy founder, how much of my time will this process require?
Significantly less time than you are currently spending chasing unqualified deals. In the beginning, we need you for strategic extraction - downloading your domain expertise and early-win data into our system. Once we codify your framework, we build the infrastructure in the background. The ultimate goal of 0gtm is to completely remove you as the sales bottleneck so you can step back into your founder role.
What exactly happens after I run the free GTM Diagnostic?
What exactly happens after I run the free GTM Diagnostic?
You get immediate, mathematical clarity. The diagnostic locates the exact single point of failure in your current revenue architecture - whether it's a top-of-funnel marketing leak, a messaging disconnect, or a manual qualification bottleneck. From there, you get an actionable engineering roadmap. You can take that blueprint and fix the leaks yourself, or book a session to have us hardcode the solution for you.
Ready to engineer your revenue architecture?
Stop funding chaos. Choose your next step.